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Melodic Virtue, located in Evansville, Indiana, is a small, hard-working independent publisher with a strong history of award-winning work in the music industry. Originally started in 2004 as a graphic design studio by Aaron Tanner, we’re known for telling authentic and unusual stories visually, and now do so through limited-run coffee table books. With over 200 pages of live and behind-the-scenes photographs, album art, and other visual ephemera, these collector’s editions offer an immersive, and definitive, visual history of each band.
Rolling Stone, Los Angeles Times, Pitchfork, SPIN, FACT Magazine, LA Weekly, Paste Magazine, MOJO, Slicing Up Eyeballs, éTapes Magazine, PRINT, Gestalten, Punknews.org, The Quietus, Austin Chronicle, Dying Scene, Exclaim!, New Noise Magazine, Los Angeles Daily News, Evansville Living, Graphis, and more!
AAF National Awards Silver 2016, AAF National Awards Gold 2013, AAF District 6 Awards Gold 2015, AAF District 6 Awards Gold 2013, AAF District 6 Awards Gold 2001, AAF Evansville Awards Best In Show 2013, AAF Evansville Awards Best In Show 2001, AAF Evansville Awards Gold 2015, AIGA Louisville Gold 2008, EDG Awards Best In Show 2018, EDG Awards Best In Show 2012, EDG Awards Silver 2015, EDG Awards Silver 2013
Aaron Tanner has been creating unconventional design work for well-known acts for nearly two decades. Prior to book publishing, he was Ween's resident designer and maintained a diverse client roster that included Pixies, Explosions in the Sky, Tanya Donelly, Epitaph Records, Secretly Group, Temporary Residence Ltd., and pet celebs Lil BUB and Doug The Pug. A musician and life-long fan of music and the arts, Tanner’s design work has won numerous national awards and has been recognized by several prestigious international design publications including PRINT. He is also on the Board of Directors for the Old Courthouse Foundation of Evansville, Indiana and volunteers at universities to mentor future designers.
"For nearly two decades, Melodic Virtue provided design services for the music industry, but it was time for a change. That’s when I decided to shift the focus of my business to book publishing. But unlike most publishers, I wanted to focus exclusively on bands and their visual histories."
"All Melodic Virtue books are limited-run and made with die-hard music fans in mind. Having shorter runs enables us to put quality over quantity and ensures that each release is truly something worth owning."
"The hardest part of creating these books, without question, is gathering the material. Don’t get me wrong, though. I love fully immersing myself into a band’s history and learning about the connections made between the band, their contemporaries, and their fans."