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Melodic Virtue, located in Evansville, Indiana, is a small, hard-working independent publisher with a strong history of award-winning work in the music industry. Originally started in 2004 as a graphic design studio by Aaron Tanner, we’re known for telling authentic and unusual stories visually, and now do so through limited-run coffee table books.
With over 200 pages of live and behind-the-scenes photographs, setlists, posters, and album art, these limited-run collector’s editions offer an immersive, and definitive, visual history of each band. Additionally, most of our case-bound coffee table books include a 7” flexi disc of a previously unreleased song.
Los Angeles Times, Pitchfork, SPIN, FACT Magazine, Paste Magazine, Slicing Up Eyeballs, éTapes Magazine, PRINT, Gestalten, Punknews.org, The Quietus, Dying Scene, Exclaim!, New Noise Magazine, Los Angeles Daily News, Evansville Living, Graphis, and more!
AAF National ADDY Awards Silver 2016, AAF National ADDY Awards Gold 2013, AAF District 6 ADDY Awards Gold 2015, AAF District 6 ADDY Awards Gold 2013, AAF District 6 ADDY Awards Gold 2001, AAF Evansville ADDY Awards Best In Show 2013, AAF Evansville ADDY Awards Best In Show 2001, AAF Evansville ADDY Awards Gold 2015, AIGA Louisville Gold 2008, Evansville Design Group Awards Best In Show 2012, Evansville Design Group Awards Silver 2015, Evansville Design Group Awards Silver 2013
Aaron Tanner has been creating memorable design work for well-known acts for over 15 years. His diverse client roster includes Ween, PIXIES, Explosions in the Sky, Epitaph Records, MONO, moe., Rev. Peyton's Big Damn Band, Jagjaguwar, Secretly Canadian, Pinback, Tanya Donelly, The Magnolia Electric Co., Temporary Residence Ltd., Dead Oceans, Joyful Noise Recordings, Jeremy Enigk, Juliana Hatfield, American Laundromat Records, Nick Oliveri, and pet celebs Lil BUB and Doug The Pug. A musician and life-long fan of music and the arts, Tanner’s design work has won numerous national awards and has been recognized by several prestigious international design publications. He also volunteers at universities to help mentor future designers.
"For over a decade, Melodic Virtue provided design services for the music industry, but it was time for a change. That’s when I decided to shift the focus of my business and become a book publisher. But unlike most publishers, I wanted to focus exclusively on bands and their visual histories."
"All Melodic Virtue books are limited-run and made with die-hard music fans in mind. Having shorter runs enables us to put quality over quantity and ensures that each release is truly something worth owning."
"The hardest part of creating these books, without question, is gathering the material. Don’t get me wrong, though. I love fully immersing myself into a band’s history and learning about the connections made between the band, their contemporaries, and their fans."