Photo by Jordan Schwartz
Melodic Virtue is a small, artist-friendly independent publisher dedicated to preserving and promoting the legacies of underground bands through limited-run coffee table books.
Originally founded in 2004 as a graphic design studio by Aaron Tanner, Melodic Virtue produces fully authorized books that offer an immersive, and definitive, visual history of bands outside of mainstream music culture. Each authentic and unusual story is told through compelling design, rare photographs and artwork, and gripping first-hand anecdotes from their fans and contemporaries.
For more than two decades, Tanner has been creating unconventional design work for legendary acts. Prior to publishing, he was Ween's resident designer for over 15 years and maintained a diverse client roster that included Pixies, Explosions in the Sky, Epitaph Records, Secretly Group, Temporary Residence Ltd., and pet celebs Lil BUB and Doug The Pug. A musician and life-long fan of music and the arts, Tanner has won numerous national awards and has been recognized by several prestigious international design publications.
Publisher, Editor in Chief, Creative Director